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First Impressions- Exterior Colors

9/13/2018

28 Comments

 
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The exterior of your home or business is the first thing that visitors see and should have a welcoming appearance. With a professional exterior paint job you can create an aesthetically pleasing house or office that creates a first impression that speaks volumes about you and/or your business.

The goal of color design in an architectural space is not for decoration alone. Humans react to color in very profound ways and make subconscious decisions based on experiences with color and the physiological responses in the body. For example studies have shown red stimulates our appetite and increases our blood pressure while blue suppresses the appetite and lowers our blood pressure.

We are also conditioned by nature and our environment. Take yellow and black, the colors of pedestrian crossing and other warning signs as well as police tape- which are meant to alert us to potential danger. This same color scheme is used for bulldozers and more than one brand of drills and tools- thus making it a powerful, more masculine color scheme. Yet, used individually, yellow and black take on very different meanings and reactions. Such as cheerfulness for yellow and sophistication for black.

For graphic designers, advertisers, architects, decorators and color consultants, choosing color is vital to achieving a desired outcome. Colors do create an atmosphere, a mood and influence buyers.

The right exterior colors in commercial projects can:

  • Decrease vacancies in office buildings, restaurants and retail shops
  • Increase the lease price
  • Increase property values
  • Increase top of mind awareness for a brand (think of The Home Depot or Tiffany & Co colors)
  • Create curb appeal and draw the eye in (which is even more vital if a building is set back from the street)
  • Keeps the business competitive
  • Attract a higher end clientele

The right exterior colors in residential projects can:

  • Increase property values
  • Create a welcoming, aesthetically pleasing home
  • Leads to significantly less time on the real estate market
  • Promote feelings of safety, community and pride of ownership
And of course whether it is commercial or residential, getting the colors right the first time saves time and money.

Tips for using exterior color:

  • Modulate or color the building to create movement, balance or rhythm. Rather than using different colors based on materials, look at architectural blocks.
  • Exterior color is lighter and brighter- so go 1-2 shades darker than you think
  • Because darker colors fade faster in intense sunlight, make sure you’re prepared to do upkeep
  • Color points us in the right direction. Even without signage, color can be used to direct a person to the entrance.

If you need help with choosing colors or any painting projects, give us a call and we’ll get it done right the first time.

28 Comments
Kristofer Van Wagner link
1/13/2021 10:42:25 pm

You make an excellent point that a professional painter will be able to advise us in choosing the right colors for our home. The other day my wife mentioned she would like to have our house undergo an exterior painting service but she is uncertain of the ascent colors. I will have her speak with a painter to help her choose the right color combination.

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Maruthi Interiors link
2/16/2021 12:30:08 am

Nicely Written, Thank for sharing this useful information

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Taylor Hicken link
4/6/2021 04:56:38 pm

I do agree when you shared that you are able to create a welcoming, aesthetically pleasing home when the exterior color is chosen properly. My father just mentioned the other day that he is thinking of improving the look of our house by doing some home improvement project. I will suggest to him painting the exterior of our house with a nice color so it will create an aesthetically pleasing home.

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Hailey Miller link
5/19/2021 05:11:16 pm

I liked it when you said that a professional paint job can create a beautiful and welcoming house. My partner and I are planning to have our front house repainted in June. I think I should look for a reliable residential exterior painting company that can use white paint and maintenance-free material for our front house.

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Adam Golightly link
7/30/2021 09:11:49 am

My mom has been thinking about painting the exterior of her home blue. She would really like to get the work done by a professional in order to be safer. I liked what you said about hoe she will be able to increase property values, and the lease price.

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Chance Cook link
8/12/2021 08:54:05 am

I agree that an exterior paint job can create a lasting first impression of you and your business. A ton of people tend to forget that colors are important, even in a business setting. Hopefully, more businesses begin to use more colorful palettes.

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exterior painting service link
8/23/2021 03:13:22 am

So why not open up your front way to intense and energizing tones, as well? An all around picked front-entryway tone can establish a solid first connection. Paint tones for the front entryway can adjust the manner in which you feel about your home. Also, it's quite possibly the most financially savvy approaches to spiff up. This year, intense and certain shades are acquiring notoriety as property holders are turning out to be more idealistic about the future and thus need to stand apart from the group. A yellow entryway can be a definitive assertion, say the shading specialists we counseled. An intense yellow turns out incredible for a fiery youthful family or anybody with a pizzazz and style.

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Short Pump Painters - Midlothian link
9/6/2022 12:51:38 am

Hi there! You have discussed a very interesting topic here in this post about exterior colors. First impressions are important, and the exterior colours of a house are one factor that can affect someone's opinion of it. The colour of a house can convey different messages and evoke different emotions. For example, a bright yellow house might make someone feel happy, while a dark grey house might make someone feel sad. The right exterior colour can make a house more inviting and increase its curb appeal. For example, choosing a bright and cheery colour can indicate that the homeowners are friendly and welcoming.

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Eli Richardson link
9/19/2022 02:46:27 pm

My parents want to sell their house this year, so they're interested in making it as appealing to sellers as possible. That's why I think they should change their paint colors, and I believe your article will help me make my point. Thanks for the insight on how the right color could increase a property's price and value.

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Tex Hooper link
10/18/2022 05:52:28 pm

You make a great point about increasing property values through the paint. My wife and I need to get the nursery painted. I'll have to hire someone with good online reviews to help out.

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Sheena link
3/1/2023 05:08:33 pm

Yes it's true first impression goes with the exterior design. We need to choose carefully the color of our exterior since it will be the first thing to be seen. For me I prefer to choose the color that is welcoming pleasing and safety home.

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Sheena Mestica link
3/1/2023 06:28:13 pm

I agree when you say that when passerby saw your house the first impression or they will judge your home with its exterior design. That's why we should choose a color that is pleasing and safe to look and of course inviting to people.

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Harold James link
3/3/2023 07:45:34 am

I agree when you mention that the exterior of your home or business is the first thing that visitors see and should have a welcoming appearance. Thanks for sharing this useful information.

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Samara link
3/13/2023 09:38:02 pm

A quality paint job will also make it stand out from the crowd and give your building a cleaner, newer look that will last for years to come. With careful consideration and attention given to color and finishes, you can create an exterior design that perfectly complements its surroundings

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Braden Bills link
3/22/2023 07:19:26 am

The exterior of my home has been looking rough, so I want to get it painted. It makes sense that using the right colors would be important! I can see how the right colors could help make my property feel more comfortable.

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Mia Evans link
4/14/2023 08:11:12 am

I love that you talked about using color design to create a psychological effect on the human brain and body. In that case, choosing the right colors for the interior and exterior walls of the house will be a huge help in achieving the atmosphere we want. We can probably ask painting services we can hire to give us recommendations regarding how to make the living room feel cozy, especially when it can really be cold in our location.

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Victoria Addington link
4/22/2023 05:27:46 am

It's great that you explained that coloring the building can create movement. My friend wants exterior coating for his house. I should advise him to hire an expert in exterior house coating to ensure quality work.

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spoke link
4/26/2023 06:36:51 am

"I love that you include actionable steps at the end of your posts. It shows that you really care about your readers' success."

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Brownbook link
4/26/2023 06:43:03 am

Your writing is so engaging that I read this entire post in one sitting. Keep up the great work!

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Joel Winborne link
4/26/2023 06:44:56 am

"Thank you for being vulnerable and sharing your personal struggles. It takes courage to do that and it really helps others who are going through the same thing."

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Elizabeth Ochoa link
4/26/2023 06:48:13 am

"Your posts are like a breath of fresh air in the often overwhelming world of online content. Thank you for keeping things real and down-to-earth."

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Elissa Flores link
4/26/2023 06:49:44 am

I appreciate how you took a complex topic and made it accessible to everyone. Your ability to simplify things is truly a gift

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Click here link
5/16/2023 05:50:57 pm

Great blog post on the importance of exterior colors in creating a memorable first impression! The article beautifully highlights how the choice of colors can significantly impact the overall aesthetic appeal and curb appeal of a property. I found the tips and insights shared to be practical and insightful, especially when it comes to considering the architectural style, surroundings, and desired mood. The accompanying visuals provided a fantastic visual representation, further emphasizing the power of color selection. Whether it's a vibrant and bold choice or a more subtle and sophisticated palette, this article serves as a valuable resource for anyone looking to make a lasting impression through their exterior color choices. Well done!

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Haroleen link
6/3/2023 06:34:14 am

Thank you for explaining how coloring the building can create movement. My companion needs outside covering for his home. To guarantee high-quality work, I should advise him to hire a specialist in exterior house coating.

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MetroFlash e360 Wifi Action Camera link
7/17/2023 06:21:47 am

Hi tthanks for posting this

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Harry link
7/13/2024 03:12:09 am

Thank you for sharing this informative article

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Exterior Home Builder Delray Beach link
2/3/2025 10:15:34 pm

Choosing the right exterior color for your home is an important decision. It sets the tone for your property and reflects your style. Whether you want a bold look or something more subtle, the right color can make a huge difference in how your home looks and feels. It's great to consider factors like the surrounding environment and the architecture of your house to make sure the color enhances its features.

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mauro rios link
3/10/2025 08:32:51 am

Picking the perfect exterior color can completely change the look and feel of your home! It’s amazing how the right shade can highlight your home’s architecture and blend beautifully with the surroundings. Whether you go bold or keep it subtle, it’s all about reflecting your style and making your property stand out.

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    Jennifer Smith is a Certified Architectural Color Consultant in Albuquerque, NM.

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