Creating a Home Buyers Fall in Love With

Why I Stage Every Home: A Realtor and Decorator’s PerspectiveStaging a home isn’t just about making it pretty—it’s a powerful strategy I use to help buyers fall in love at first sight. As both a realtor and a decorator, I’ve seen firsthand how the right styling can transform a house into a space that feels just right. It’s not about personal taste—it’s about creating a home that invites buyers to picture themselves living there.
First Impressions Are EverythingWhen buyers walk through the door, they make judgments within seconds. That first impression is powerful—and it often sets the tone for the entire showing. According to the National Association of Realtors, 82% of buyer’s agents say staging helps buyers visualize a property as their future home. I see this all the time. As a realtor, I know how crucial that connection is. As a decorator, I focus on the small details that create an emotional pull: light, layout, and lifestyle cues.
It Doesn’t Have to Be All NeutralWhile many people think staging means everything has to be beige, I don’t believe in one-size-fits-all design. If a home calls for color, we use color! Staging should reflect the home’s architecture and energy. Whether it's a Mid-Century Modern with bold lines and vintage hues or a Southwest-style home that begs for warmth and texture, I design to honor the home’s character and appeal to the right buyer.
Working with What You HaveOne of the biggest misconceptions about staging is that it requires renting all new furniture. Not true. I often work with my clients’ existing pieces, thoughtfully editing and rearranging to bring out the best in each space. Sometimes, just removing a few items or swapping out art and accessories is all it takes to create a completely refreshed look. I make it approachable, budget-conscious, and impactful.
Depersonalization Without SterilizationOne of the first things I do is help clients depersonalize—not to strip the home of personality, but to make space for buyers to project their own lives into the home. Removing personal photos, overly specific decor, and anything that might distract buyers helps create a neutral yet welcoming backdrop. It’s a balancing act—keeping it stylish, warm, and relatable without feeling too lived in.
Furniture Placement That WorksStaging isn't about filling a room with furniture—it’s about showing off the space. I often rework layouts to create flow, balance, and function. Whether it’s removing a bulky sectional or setting up a cozy reading nook in an awkward corner, every decision is intentional. Buyers need to feel like the home is spacious and livable.
Highlighting the Best FeaturesEvery home has standout features—whether it’s a stunning fireplace, expansive windows, or a fabulous front entry. I make sure those focal points shine by arranging furniture and décor to draw attention, not distract. It’s about enhancing, not overpowering.
Lighting Changes EverythingNatural light is a major selling point, and I always aim to maximize it. Clean windows, open curtains, strategically placed lamps, and light wall colors can all make a big difference. I want every room to feel bright, open, and welcoming.
Don’t Forget Curb AppealThe exterior is the buyer’s first impression—sometimes even before scheduling a showing. I help clients boost curb appeal with simple updates like potted plants, fresh mulch, or a pop of color on the front door. The goal is to set a welcoming tone from the outside in.
It’s About Selling a LifestyleStaging isn’t just about the look—it’s about the feel. I love creating little moments that tell a story: a cozy throw and a book on a chair, a tray set for morning coffee, a welcoming entry table. These details help buyers imagine their life unfolding in the home.
Staging Pays OffAccording to the National Association of Realtors, staged homes sell faster and for up to 10% more than their non-staged counterparts. Whether I’m helping a seller declutter and rearrange their own items or bringing in additional décor to fill in the gaps, the return on investment is real—and it’s something I always offer to my real estate clients.
The Realtor-Decorator AdvantageBecause I do both, my clients get the benefit of a strategic marketer and a design eye in one. I understand what buyers are looking for, and I know how to style a home to highlight its strengths while staying true to its architecture and personality. My goal is to help my clients sell faster, for more, and with less stress—and staging is one of the best tools I have to make that happen.
In today’s competitive market, staging isn’t just an extra—it’s a must. And I love being able to offer it as part of my service.